INFORMATION COLLECTION AND USE
The information We collect from you enables us to fulfill your request for our products you order and receive, to send you information or content in which you may be interested, and keep you abreast of any updates related to our Site and/or your Membership. We also use this information to personalize and continually improve our Site, your experience, and to ultimately serve you better. When we reference personal information in this Policy, we mean information hat allows someone to identify or contact you, including, for example, your name, address, telephone number, e-mail address, as well as any other non-public information about you that is associated with or linked to any of the foregoing data
Information Collected Upon Registration: You may browse our Site without registering. If you would like to place an order, become an FFC member, and/or request information from us then we require you to register with us and become a member on our Sites. When you create, register, or edit your ELLIE account, you provide some personal information, such as your name, email address, and password. Please safeguard your password and other personal information.
Other Information We Collect About You as You Use the Site: In some circumstances, such as making a purchase of our products, we will request that you provide your credit card, debit card, or acceptable payment option and your billing address and shipping address. You are welcome to not provide this information, but if you do not wish to provide this information then there is no way for us to ship you our products. When you post messages on the message boards of our Site, the information contained in your posting will be stored on our servers and other users will be able to see it. We also collect other types of personal information that you provide to us voluntarily as you use the Site or Services or if you contact us via e-mail regarding the Services.
If you participate in a sweepstakes, contest or giveaway on our Site, we may ask you for your e-mail address and/or home number (to notify you if you win or not). We may also ask for first and last names, and sometimes post office addresses to verify your identity. In some situations we may need additional information as a part of the entry process, such as a prize selection choice. These sweepstakes and contests are voluntary. We recommend that you read the rules for each sweepstakes and contest that you enter.
We will use your personal information to:
- Provide you with Services and customer support and fulfill your orders;
- Market our products and services to you that we believe may be of interest to you;
- Respond to your requests, resolve disputes and/or troubleshoot problems;
- Improve the quality of the Sites and the Services; and
- Communicate with you about the Sites and the Services.
We may also use your Personal Information to create Anonymous Information records by excluding information that makes the information personally identifiable to you.
We will communicate with you primarily in the form of emails. You can manage the frequency and/or opt out of receiving these communications by changing your settings on the Site and/or clicking the “Unsubscribe” link at the bottom of each email. Please note that even if you unsubscribe or opt-out, we may still send you Site and Services related communications (e.g., emails related to your account or the Site).
Information We Collect Automatically: In addition, when you visit the Sites and/or register for Membership, we may collect certain information by automated means, such as cookies, web beacons, and other automated devices. A “cookie” is a text file that websites send to a visitor‘s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, is used to transmit information back to a web server. We also may use third-party website analytics tools (such as Omniture, Google Analytics, and Facebook Insights), that collect information about visitor traffic on the Sites. The information we or they may collect by automated means includes:
- Information about the devices our visitors use to access the Internet (such as the IP address and the device, browser, domain name and operating system type)
- URLs that refer visitors to our sites
- Dates and times of visits to our sites
- Information on actions taken on our sites (such as page views and site navigation patterns)
- A general geographic location (such as country and city) from which a visitor accesses our websites
- Search terms that visitors use to reach our sites and the webpage that led you to the Sites
COOKIES AND OTHER TRACKING TECHNOLOGY:
Log File Information or Log Data: Our servers automatically record information ("Log Data") created by your use of the Services. Log Data may include information such as your IP address, browser type, operating system, the referring web page, pages visited, your mobile carrier, device and application IDs, search terms, and cookie information. We receive Log Data when you interact with our Services, for example, when you visit our websites, sign into our Services, interact with our email notifications, or visit a third-party website that includes a ELLIE button or widget. ELLIE uses Log Data to provide our Services and to measure, customize, and improve them. If not already done earlier, we will either delete Log Data or remove any common account identifiers, such as your username, full IP address, or email address, after 18 months, except as otherwise required by law.
Links: ELLIE may keep track of how you interact with links across our Services, including our email notifications, third-party services, and client applications, by redirecting clicks or through other means. We do this to help improve our Services, to provide more relevant advertising, and to be able to share aggregate click statistics such as how many times a particular link was clicked on.
INFORMATION SHARING AND DISCLOSURE
We do not disclose your personal information except in the limited circumstances described here.
Your Consent: We may share or disclose your information at your direction, such as when you authorize a third-party web client or application as log-in credentials when you register for Membership.
Service Providers: We engage service providers to perform functions and provide services to us in the United States and abroad.
Affiliates: We may share some or all of your personal information with our parent company, subsidiaries, joint ventures, or other companies under a common control (“Affiliates”), in which case we will require our Affiliates to honor this Policy.
Business Transfers: We may share some or all of your personal information in connection with or during negotiation of any merger, financing, acquisition or dissolution, transaction or proceeding involving sale, transfer, divestiture, or disclosure of all or a portion of our business or assets. In the event of an insolvency, bankruptcy, or receivership, personal information may also be transferred as a business asset. If another company acquires our company, business, or assets, that company will possess the personal information collected by us and will assume the rights and obligations regarding your personal information as described in this Policy.
HOW WE PROTECT YOUR INFORMATION
We follow reasonable technical and management practices to help protect the confidentiality, security and integrity of data stored on Our system. While no computer system is completely secure, we believe the measures we have implemented help reduce the likelihood of security problems to a level appropriate to the type of data involved. We have implemented commercially reasonable precautions, including, where appropriate, password protection, encryption, SSL, firewalls, and internal restrictions on who may access data to protect our Site and the information We collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. You should take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a password that nobody else knows or can easily guess, and keeping your password private. Also, you should never share your log-in information with others. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity. To change your Facebook password, you must go to the Facebook site and follow its procedures for changing your password.
MODIFYING YOUR PERSONAL INFORMATION
OUR POLICY TOWARDS CHILDREN
Our Services are not directed to persons under 13. If you become aware that your child has provided us with personal information without your consent, please contact us at customer service. We do not knowingly collect personal information from children under 13. If a child under 13 submits personal information to us and we learn that such information is the information of a child under 13, we will attempt to delete the information as soon as possible
THIRD PARTY SITES
Our Site may contain links to third party websites. When you click on a link to any other website or location, you will leave our Site and go to another site and another entity may collect Personal information or Anonymous Data from you. We have no control over, do not review, and cannot be responsible for, these outside websites or their content. Please be aware that the terms of this Policy do not apply to these outside websites or content, or to any collection of your Personal information after you click on links to such outside websites. We encourage you to read the privacy policies of every website you visit. The links to third party websites or locations are for your convenience and do not signify our endorsement of such third parties or their products, content or websites.
CHANGES TO THIS POLICY